FujiFilm have been around for a long time, and as their name implies, they were well known for great quality photographic film. But with the advent of digital photography, FujiFilm realized that the demand for film would decline rapidly, and they made the move into the digital camera arena fairly early. This means that they have had many years to work with the idea, and perfect their craft. This experience shows in the FujiFilm FinePix F770 EXR compact camera.
I used the term compact camera, rather than pocket camera, because this particular device outstrips the average pocket camera by leaps and bounds. It offers the user power and versatility, combined with reliability and excellent picture quality, all in a beautifully designed, sturdy package. Some of the more prominent camera producers would do well to take a leaf out of FujiFilm’s book.
Despite being a relatively small camera, it packs a generous 16 megapixel image size, which is big enough for pretty much any image application. The camera provides the user with a number of shooting modes, including automatic, presets, and a fully functional manual mode (something which is becoming increasingly rare in terms of pocket cameras) that is achingly simple to use.
Even more surprising is that the F770 packs a whopping 20x optical zoom, which can be extended even further into a digital range, with the camera automatically scaling down the megapixels as necessary.
In short, it is an extremely capable camera that is quick and easy to use, making it a great backup camera for enthusiasts, and an excellent device for hobbyists. And it doesn’t skimp on all the gimmicky bells and whistles either. Editing functionality and easy web uploading are included, as well as full HD video recording and 360 degree panorama shooting. And then there are other features, like 11 frames per second in continuous shooting mode, that just make the device seem a lot more serious than it looks.
Speaking of looks, the F770 is beautifully designed. The sleek lines of the camera are complemented by a 3 inch screen on the back, which has a simple yet effective set of controls to the right of it. Easy access to the zoom controls and a comfortably placed shutter button are also the order of the day, and the function control is placed in an easy to reach location at the top rear of the device.
It is difficult not to fall hopelessly head over heels in love with the F770. It is a compact camera that does everything right, balancing power, versatility and convenience beautifully. You won’t be sorry with this one.
When it comes to compact cameras, things don’t get much better than this.
Full manual mode
11 frames per second shooting
You can’t change lenses on a compact camera
Full manual control